Information on policy for proper use, data protection, and data security

at ESMT European School of Management and Technology GmbH


I. Policy for Proper Use of the Site #YOUARETHEONE

This Site is a platform operated by ESMT and developed and hosted by:

PLEX GmbH Geschäftsführer
B. Bakalovic | D. Hasse | D. Mühr
Amtsgericht Charlottenburg HRB31728
Gerichtsstand Berlin

Users of the Site #YOUARETHEONE should be informed about the following specifications and must abide by the following specific rules and regulations:

  1. a) Personal information: If you choose to contribute, i. e. to tell your story, to #YOUARETHEONE, you must provide us with some personal data, such as your name, position and company, and email address. On #YOUARETHEONE, your name with position and company is always shown publicly and shared with all other users of #YOUARETHEONE (not only story tellers but also readers).

ESMT uses the personal data collected only for the specific purpose of the #YOUARETHEONE campaign, including the publication on the campaign website, ESMT social media channels, the ESMT website and other ESMT publications. We do not use this data for any other purpose unless you have given your consent therefor.

  1. b) Code of good conduct:

Please participate online in a respectful and relevant way.

Use common sense and common courtesy. For example, ask permission to publish or report on conversations that might be considered private. Also take copyright and personal privacy rights into consideration when publishing photos.

Unauthorized copying, reproduction, republishing, uploading, downloading, posting, transmitting or duplicating is prohibited. You are obliged to maintain all copyright, trademark and other notices contained in material you make available to public via #YOUARETHEONE.

The use of information or communications available through the Site #YOUARETHEONE for any commercial, public or political purposes is strictly prohibited. Prohibited activities include, but are not limited to, solicitations for commercial services and purposes.

Users shall not restrict nor inhibit any other user from enjoying or contributing to #YOUARETHEONE.

Users shall not use the blog to transmit, distribute or otherwise disseminate any materials containing a virus or any other harmful or malicious component.

If users become aware of any abuses or misuse of the Site #YOUARETHEONE they should immediately inform ESMT ( If ESMT determines that a user has violated the policies set forth herein, ESMT reserves the right, in its sole discretion, to take actions against the user. ESMT further reserves the right to expel a user and deny a user further access to ESMT services if such user violates these policies or any applicable laws or regulations.

  1. c) Consent form:

With your contribution to #YOUARETHEONE (e. g. with text blogs, photos, videos etc.) you confirm that

-     you have read these guidelines carefully

-     you abide by these guidelines

-     your contribution does not infringe any rights of others

-     you hold ESMT harmless if your contribution does infringe the rights of others.

-    you grant and transfer us the right for publication in any of ESMT’s distribution channels (including, but not limited to the publication on the campaign website, ESMT social media channels, and the ESMT website)

 II. Data Privacy

1. Introduction

This Privacy Policy applies to the websites of ESMT European School of Management and Technology GmbH (hereinafter referred to as "ESMT Berlin"). Other privacy statements may be applicable to other third-party servers and websites.

Data privacy is of utmost importance to ESMT Berlin and we have taken the appropriate technical and organizational measures to guarantee the utmost security of your data. This enables us to ensure compliance with the legal regulations in Germany. Data protection regulations require that we handle user data properly and for a specific purpose. We will not use user data for purposes other than those stated. We would like to inform you here how we handle your personal data when using our website

ESMT Berlin is subject to the provisions of the European General Data Protection Regulation(GDPR), the Federal Data Protection Act (BDSG), and the Telemedia Act (TMG). We have taken appropriate technical and organizational measures to ensure that the regulations on data protection are followed.

2. Contact information

ESMT European School of Management and Technology GmbH
Schlossplatz 1
10178 Berlin
Tel.: +49 30 212 31 0

Further details can be found in the imprint.

3. Data protection officer

You may also contact ESMT Berlin’s data protection officer with questions regarding data protection and our privacy policy:

Oliver Goldstein
PwC Cyber Security Services GmbH
Kapelle-Ufer 4, 10117 Berlin

4. Handling of personal data

Personal data is any information relating to an identified or identifiable person; identifiable is an individual person who can be identified directly or indirectly, in particular by assignment to an identifier such as a name, an identification number, location data, an online identification or one or more special characteristics.

5. Collected data, purposes of data processing, and legal basis

Each time a user accesses an ESMT Berlin page and each time a file is retrieved, data about this process is stored in a log file. Depending on the access protocol used, the log data record contains information with the following contents:

  • IP address of the requesting computer

  • Name of the requested file

  • Date and time of the request

  • Access methods / functions requested by the requesting computer

  • Access status of the web server

  • URL from which the file was requested

  • Operating system and browser type or settings.

No user profiles are created, in which IP addresses and personal data are linked. Anything to the contrary shall only apply insofar as this is stated separately in this data protection declaration.

The stored data is used exclusively for purposes of identification and tracking of unauthorized access attempts / access to the web server, as well as for statistical evaluations such as visitor numbers and page popularity. Only authorized employees of ESMT Berlin carry out the evaluation.

6. Use of cookies

As part of your visit to our website, we use so-called “cookies”. These are small text files our web application stores on your computer so that we can identify your Internet browser when you visit. 

The popular Internet browsers are set so that they automatically accept cookies. You can de-activate the setting or set your Internet browser so that it informs you if cookies are used and you will be notified as soon as cookies are to be placed. The data retrieved by cookies is not used to identify you personally.

Permanent cookies are stored on your computer for 100 days and are used to enable you to use our website as comfortably as possible even after your current visit. We use them for displaying individual content to you.

If you do not wish to permit permanent cookies you can de-activate them in your browser. Please refer to the help function in the menu bar of your browser for details on how to proceed. The deactivation of permanent cookies has no influence on the usability of our website.

Session cookies are stored only until you close your current browser session on your system. They serve to enable you to use our services without restriction for your current visit to our site. This data is anonymized so that you cannot be identified personally. If you do not wish to allow session cookies, you can deactivate them in your browser.

Please find further information on this process in the help function of the menu bar of your browser. By deactivating session cookies, we cannot guarantee that you will be able to use all of our services without restriction.

7. Web analysis / Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand.

Full IP addresses are transmitted to a Google server in the USA and shortened there only in exceptional cases. Google will use this information on behalf of ESMT Berlin in order to evaluate visitors’ use of the website, compile reports on website activities, and provide other services related to the use of the website and the Internet to ESMT Berlin. The IP address provided by your browser in the context of Google Analytics is not combined with other data of Google. You may prevent cookies from being stored on your computer by changing the relevant setting in your browser software.You may prevent cookies from being stored on your computer by changing the relevant setting in your browser software.

In addition, you can prevent the data recorded by the generated cookie and relating to the use of the website (including your IP address) from being transmitted to Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: (

For more information on terms of use and data protection, please visit or

Please note that the code "anonymizeIp" has been added to Google Analytics on this website to ensure anonymous collection of IP addresses (so-called IP masking).

This website uses Matomo, a web analysis tool that runs on a server operated by ESMT Berlin.

We support “Do Not Track”

The "Do Not Track" function (abbreviated "DNT") is a privacy setting that can be set in most web browsers. Our website supports this function. If you have DNT turned on, your use of the site will not be used for usage analysis. Functional cookies, which we need for the provision of our services (e.g. registration), will continue to be set.

8. Links to other websites and social networks

Hyperlinks to various offers by third-party providers, such as social networks, may be integrated in our website in order to allow our users to quickly access the latest information and communicate easily. If you follow these hyperlinks and use social networks, data may be transferred to these third-party providers.

9. Free text fields contact / comment function

Personal data entered via forms on the website, e.g. for registrations for certain services, will be transmitted to ESMT Berlin. By using the comment function, the entries with specified name are displayed on the website.


Personal data provided to us by you will be transmitted to us via a secure connection in encrypted form. The security procedure used (SSL - Secure Sockets Layer) adheres to current technical standards. We use encryption with a 256-bit key. SSL encryption (recognizable by https:// in the address bar of the browser and by a lock symbol in the status bar at the bottom of the browser) is a protocol for encrypting data in the transmission from the web server to the browser. During transmission, the personal data between the user's computer and our SSL server is encrypted using the SSL protocol.

10. Automated decision-making / profiling

Automated decision-making / profiling does not take place.

11. Affected rights and the right of appeal to a supervisory authority

Each user has the right to receive free information about the data stored about them by ESMT Berlin. In addition, the user has the right to:

• Correction of incorrect data

• Restriction of processing

• Deletion

• Objection to the data processing

• Data portability

There is a right of appeal to the supervisory authority responsible for ESMT Berlin. The contact details are:

Berliner Beauftragte für Datenschutz und Informationsfreiheit
Friedrichstr. 219
10969 Berlin
Tel.: +49 30 13889-0
Fax: +49 30 2155050

12. Changes

As ESMT Berlin’s internet offers may be subject to change, it may be necessary in individual cases to make changes to the privacy policy. ESMT Berlin reserves the right to change this Privacy Policy at any time. The latest version of the privacy policy and information can be found on the website at [].